Webinars Aren’t the Problem. The Traditional System Is
You’ve got a great product, smart speakers, and a strong addressable market. You even follow the best practices with a branded landing page, LinkedIn promo and reminder emails
But here’s what keeps happening:
Registrants fail to show up or vanish after the session
The follow-up feels cold, rushed, and irrelevant
Your CRM is full of webinar leads, but who’s ready to buy?
Sales doesn’t trust the list. Marketing doesn’t get credit.
The ASCEND Webinar Framework.
Turn every webinar into a pipeline growth engine. From first click to qualified opportunity.
The ASCEND Framework is a structured, repeatable system that transforms webinars from one-off events into scalable, revenue-generating flywheels.
A
Attract
Draw in high-intent audiences through co-marketing, targeted promotion, and providing valuable asset upfront
S
Segment
Capture rich first-party data during multi-step registration to qualify leads by ICP, pain point, and intent
C
Convert
Start converting registrants before the event, using assets, signals, and speaker-led content previews
E
Engage
Deliver a co-branded, interactive experience that includes polls, Slack groups, and real-time conversations
N
Nurture
Tailor follow-up sequences and sales handoff based on engagement signals and persona fit.
D
Distribute
Leverage your co-hosts' owned audiences to carry the messages and amplify awareness and organic reach
Our Solution
The ASCEND Webinar System: A Revenue Backed Playbook
We blend strategic services + software tools to deliver real ROI across every phase of your webinar motion:
Pre-Event
Identify best-fit topics, align with partner audiences, build multi-step registration journeys to capture 1st-party data
During
Elevate the session with Slack invites, mobile reminders, live polls, and AI-driven call to action delivery
Post-Event
Segment registrants by behaviour and intent, trigger warm lead follow-up, and repurpose the event into content assets
About us
At B2B CoLabs, we are passionate about driving growth and innovation
for B2B SaaS companies.
Our mission is to empower revenue leaders and transform their approach to pipeline and revenue generation through strategic partnerships and ecosystem development.