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Unlock Legendary Revenue Growth
Through Partnerships and ELG*

At B2B CoLabs, we build and implement *Ecosystem-Led Growth strategies that transform your partnerships into accelerated pipeline, scalable revenue, and sustainable competitive advantage.

Why ELG

Why Ecosystem-Led Growth?

Build a Compounding Revenue Engine:  Create a self-sustaining ecosystem that drives continuous growth, generating long-term value and competitive advantage

Predictable, High-Quality Pipeline

Generate a consistent flow of qualified leads through joint marketing and trusted referrals, eliminating the guesswork of cold outreach.

Reduces Customer Acquisition Costs

Build a cost-effective growth engine that scales organically, freeing you from the unpredictable expenses of paid advertising and outbound sales.

Higher
Win Rates

Improve deal win rates by leveraging pre-existing trust and credibility within your ecosystem, while also accelerating

your sales cycle.

 
The old GTM playbooks are broken.
There is a new way to win in your go-to-market.

Ecosystem-Led Performance

 
47%

47% more effective in accelerating products to market

​​

EY.com

 
48%

ELG opportunities lead to 48% higher ACV

​​

Pavilion.com

 
53%

ELG opportunities have a 53% higher win-rate

​​

Crossbeam.com

The Ecosystem Advantage:
Your Blueprint for Legendary SaaS Growth

We work with B2B SaaS companies to activate and scale three core ecosystem motions:

Ecosystem
marketing

Transform partnerships, communities and networks into

pipeline generating engines.

 

Align partner marketing, community engagement, and AI-insights, to amplify brand reach, nurture trust,

and drive high-intent pipeline.

Ecosystem
sales

Co-selling and ecosystem-led sales shorten deal cycles, and increase win rates and deal values.

 

We help you leverage partnerships, warm introductions, and trust-based selling to unlock pipeline and

new business at scale.

Ecosystem
customer success

Increase retention and drive expansion revenue. Customer success doesn’t stop with your internal team.

 

Empowered partners, communities, and advocacy networks reduce churn and drive expansion revenue. We help you activate ecosystem collaboration.

Our Work

Schedule Your Free Ecosystem Assessment

Unlock Your Growth Potential.

Our Services

Our Services

Ecosystem Strategy Development

Build a revenue generating ecosystem, not just partnerships

We create a bespoke ecosystem roadmap aligned to your go-to-market strategy. This includes ecosystem mapping using our proprietary Composition & Coverage framework, partner segmentation, value exchange design, and an operational plan to drive pipeline, revenue, and retention through your ecosystem.

Partner Program Design and Implementation

Turn your best partners into your biggest revenue drivers

Whether you're launching from scratch or optimizing an existing program, we design partner programs that work. From onboarding flows and incentive models to enablement assets and tiered partner structures, we ensure your program attracts, retains, and activates the right partners at scale.

Ecosystem Marketing and Sales Enablement

Transform awareness into revenue with better-together GTM

We build and execute co-marketing and co-selling initiatives that convert. Think: joint campaigns, webinars, integration launches, and events. All powered by AI-driven insights, scalable assets, and repeatable partner motions that enable your team and ecosystem to sell more, together.

Co-Selling Strategy & Execution

Accelerate revenue by selling with, not just to, your partners

We help you operationalize co-selling with strategic partners: aligning teams, building joint sales plays, and equipping reps with assets, intros, and influence pathways that shorten sales cycles and increase win rates. From pilot programs to scalable co-sell engines, we turn trust into traction.

Schedule Your Free Ecosystem Assessment

Unlock Your Growth Potential.

About us

At B2B CoLabs, we are passionate about driving growth and innovation

for B2B SaaS companies.

 

Our mission is to empower revenue leaders and transform their approach to pipeline and revenue generation through strategic partnerships and ecosystem development.

Contact Us
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Contact Us

Ready to build your
ecosystem-led GTM strategy?


Let’s talk about how partners, communities, and AI can transform your next stage of growth.

Mobile: +44 7787 127 258

You can also contact us by using this form:

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